Take 21 yr old young Black millionaires add “so called premium” vodka add some groupies and big cars and you get the Official Cirroc and NBA Partnership. All jokes aside the legend Sean Combs has turned a never heard of below market vodka to one of the most lucrative and popular brands in the world.
Here’s a brief except of the Press Release:
“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform,” said Sean “Diddy” Combs, who oversees all branding and marketing for CIROC. “Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”
Combs and CIROC Vodka will work closely with the NBA throughout the season on and off the court to elevate key NBA lifestyle events such as NBA All-Star and the NBA Playoffs with fun and engaging social media programming, consumer sweepstakes and activations that bring to life what Combs calls the ‘Art of Celebration.’ The NBA will also work with CIROC to produce a series of public service announcements. The videos will feature NBA talent and will air across multiple media platforms throughout the season.
I’m not sure if this is the best idea from a logistic aspect but the 2 brands are meant for each other
Whats Next Dutch Master becomes the official marijuana holder of the NBA……..CHEERS