The Breakfast Warz

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DD strikes back with a Pretzel bakery sando- to counter and impose on McD ever increasing 25% share of the Breakfast chamber and also reach into the Lunch market.

“The introduction of the Chicken Salad and Tuna Salad Wraps and the launch of the new chicken sandwiches both exceeded our expectations and are further examples for growing outside of the morning daypart with products that build on our bakery heritage,” Dunkin’ Chairman CEO Nigel Travis told analysts this week. The Pretzel Roll Bakery Sandwich name clearly is meant to emphasize that heritage to consumers.

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