The Hostess Brand is back and their in good shape to kick the comps ass. We all know they were on the verge of extinction last yr but has since been re-acquired:
After a six-month absence from store shelves, the iconic cream-filled sponge cake will return next month — beating out bakery competitors that were hoping to displace it.
Apollo Global Management and veteran food exec Dean Metropoulos, who bought Twinkies and other snack brands from bankrupt Hostess Brands earlier this year, said the beloved cakes will start appearing July 15.
More importantly Hostess beat their rivals to punch of re-launching:
The new owners of Hostess not only beat Drake’s to market, but also Mexico’s baking giant Grupo Bimbo, which is months behind schedule in launching a Hostess knock-off brand under the Sara Lee label.